Govt unveils ad campaign, says not 'India Shining' but reality
With an eye on general elections
government today unveiled a series of audio-visual clips as a
part of its multi media campaign to highlight its achievements
and showcase impact of UPA's policies in the last nine years.
Information and Broadcasting minister Manish Tewari, in
whose presence the presentation was made, said the multimedia
initiative was different from the 'India Shining' campaign of
the NDA in 2004.
"This is not India Shining but the actual story of India
that we are trying to present to you through these 12-13
spots," Tewari told reporters here.
Officials said that the audio video clips that have been
directed by Bollywood filmmaker Pradip Sarkar of 'Parineeta'
fame would start playing in cinema halls and TV channels in
the coming days.
Speaking about the audio video campaign, Tewari said that
it was only a small glimpse of the silent revolution that had
taken place during the UPA regime where the people were being
empowered through a rights based institutional structure
encompasing schemes like Right to Information, MHREGA, JNNURM,
PMGSY and new schemes like the Right to Food and Direct
Benefits Transfer schemes.
Responding to a question on corruption, Tewari said that
whenever there were any allegations against anyone, UPA
chairperson Sonia Gandhi and Prime Minister Manmohan Singh had
asked the particular person to step down.
He hit out at the BJP saying that a similar promptness was
not shown in Karnataka.
He also added that the government was sensitive to the
issue of inflation.