Govt unveils ad campaign, says not 'India Shining' but reality

            Govt unveils ad campaign, says not 'India Shining' but reality

           With an eye on general elections

government today unveiled a series of audio-visual clips as a

part of its multi media campaign to highlight its achievements

and showcase impact of UPA's policies in the last nine years.

          Information and Broadcasting minister Manish Tewari, in

whose presence the presentation was made, said the multimedia

initiative was different from the 'India Shining' campaign of

the NDA in 2004.

          "This is not India Shining but the actual story of India

that we are trying to present to you through these 12-13

spots," Tewari told reporters here.

          Officials said that the audio video clips that have been

directed by Bollywood filmmaker Pradip Sarkar of 'Parineeta'

fame would start playing in cinema halls and TV channels in

the coming days.

            Speaking about the audio video campaign, Tewari said that

it was only a small glimpse of the silent revolution that had

taken place during the UPA regime where the people were being

empowered through a rights based institutional structure

encompasing schemes like Right to Information, MHREGA, JNNURM,

PMGSY and new schemes like the Right to Food and Direct

Benefits Transfer schemes.

            Responding to a question on corruption, Tewari said that

whenever there were any allegations against anyone, UPA

chairperson Sonia Gandhi and Prime Minister Manmohan Singh had

asked the particular person to step down.

            He hit out at the BJP saying that a similar promptness was

not shown in Karnataka.

            He also added that the government was sensitive to the

issue of inflation.